GMB search

Google Local SEO Statistics

Local search is one of the best things to happen to small businesses everywhere, as it is one of the best ways to deliver targeted and motivated buyers to your store. Local SEO is essential if you want to improve your store’s local visibility.

Take a look at these Google My Business stats 2021 to help you create an effective strategy.

  • 84% of all searches focus on discovery (BrightLocal, 2019)

    Discovery searches are those that search for categories instead of specific brands. According to GMB stats released by BrightLocal, 84 percent of searches for a business are focused on discovery, while only 16 percent are direct searches. Through these searches, the average local business is found in 1,009 searches per month.


  • 86% of people look at the location of a business through Google Maps (Backlinko, 2020)

    Google Maps is a living map and one of the most informative location tools today. Consumers use it to find your business’s location. Once they’ve done so, they can choose to see more information about your business by clicking on it. But this result will remain empty if your GMB listing is unclaimed, which is another reason why you should claim your location on GMB.


  • Mobile searches centered around “where to buy” and “near me” keywords increased by over 200% in the last two years (Google, 2019)


  • 78% of users visit a business within one day after discovering it through local search


  • 28% of local searches result in a purchase within the day of the search

Google My Business Marketing Statistics

Google My Business, now called Google Business Profile, offers you a quick and easy way to display business information on local search and Google Maps. When you optimize your GMB listing you increase the likelihood of consumers finding your business, whether through direct search or discovery. Gain helpful insights from our list of Google My Business stats below.

  • 56% of local businesses have yet to claim their GMB listing

    Your GMB listing is incredibly valuable for your business because it gives consumers all the information they need, such as your address, phone number, directions and operating hours. But, unfortunately, according to these Google My Business stats, an astounding 56 percent of business owners haven’t seen the incredible value of claiming their GMB listing. Don’t be one of those people.

  • Businesses had a 61% increase in calls from January to July 2020 thanks to their Google My Business listing (Small Business Trends, 2020)

    Many businesses had to close down at the height of the pandemic. During this period many consumers reached out to their favorite stores to ask about their status, changes in their operating hours or delivery services. These valuable calls wouldn’t have been possible if a business’s contact information weren’t available online through local SEO marketing.

    More than 5% of views on a Google My Business page result in a conversion (Search Engine Journal, 2019). A 5 percent conversion rate may not seem like much, but if you consider that an average business is found 1,009 times per month, thats roughly 51 conversions per month – not bad for a totally free tool.

  • 64% of consumers look for a business’s Google My Business page for contact information (BrightLocal, 2020)

    According to BrightLocal, 32% of local consumers trust a business’s GMB profile to have up-to-date information about a company.

Most of these Google local SEO stats will resonate more with businesses that depend on local consumers for much of their revenue. The key here is to optimize your website for local SEO through Google My Business optimization. You always want to keep your Google My Business page up to date by adding all your present information to ensure that your website shows up on local searches and capture searches with local intent.